Samsung's new AI-forward flagship smartphones are on deck. The South Korean tech giant unveiled the Galaxy S25, S25+, and S25 Ultra during its Galaxy Unpacked livestream on Wednesday, Jan. 22, showcasing their sweeping integration of AI features but otherwise minimal spec upgrades.

If that’s not enough to entice you to upgrade to the newest Android mobile on the block, then a free pair of earphones may be. Shoppers who paste in the code ‘S25LIVE’ will get the Galaxy Buds 3 worth £159 for £0.

Samsung's Galaxy S25 phones are all about AI. But the Ultra also gets a larger screen and a slightly refreshed look with smooth corners.