Think of a marketing strategy as a cake that is baked using four ingredients. If the ingredients are mixed together in the right way, then the marketing campaign is more likely to be successful.

In marketing, it's the "Four Ps." The standard Four Ps of the marketing mix—Product, Price, Place (distribution) and Promotion—are often viewed singularly and in more of a silo approach. But we're ...

These elements need to work together if a business is to sell its products or services successfully. Whether an invention or an innovation, a successful product starts with a good design that ...