B2B customer service is more important than ever for manufacturers as customers expect the same fast, convenient service they ...

In today’s fast-paced business world, enhancing customer engagement is essential for B2B companies. Clients expect quick, ...

And most customers who suffer a bad customer experience spread negative word-of-mouth. Recent research* conducted by B2B International found that only 14% of large B2B organizations are truly customer ...

When goals, paths to achieve them, and prioritization of efforts lack clarity, companies may over-rotate or miss ...

B2C examples include: B2B and B2C businesses differ in sales cycle length, purchase decisions, customer relationships, and more. The B2B sales cycle is usually longer and more complex than B2C.

Here are five strategies that can scale revenue and boost customer retention in 2025. Don’t give into the pressure to promote ...

B2B sales are becoming more digitalised, with fewer face-to-face meetings. Find out why marketing is taking on more sales ...

The year 2025 offers a pivotal opportunity for B2B brands to innovate with authenticity and purpose. By embracing privacy-first advertising, integrating cultural relevance, thoughtfully using AI, and ...

The competition in the B2B software space is fierce, with countless brilliant companies vying for attention. Investment is a ...

Discover how Ingram Micro applies B2C strategies to enhance B2B sales, focusing on personalization, efficiency and ...

A seamless B2B e-commerce can be a game changer. Having a user-friendly platform makes you stand out from others.  Shopify offers an array of ...

At the heart of Kaon Demo360+ is an advanced AI Advisor that elevates traditional product demonstrations into dynamic, ...