Mattel has done it again! Riding the wave of success from the 2023 Margot Robbie-led Barbie movie and high-profile ...

The Barbie IP got a big boost in 2023 with the release of the Margot Robbie-starring “Barbie” movie, and the iconic doll only ...

The official 2025 Barbie doll is regal and resplendent ... The dress is given a modern flair with a tailored mermaid silhouette and puffy bell sleeves. Incredible attention to detail is paid ...

Mattel has unveiled a special Lunar New Year Barbie doll for 2025, following the brand's massive surge in popularity since ...