University faculty, staff, and delegates thereof may use these logos for official University business in accordance with the standards established in the Sacramento State Identity Style Guide.

We are removing "Knowledge that will change your world" from the core logo. Units may still use this tagline in existing materials; however, University Relations will no longer distribute the logo ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

graphic marks—as well as several extended design elements. When applied thoughtfully, and in the appropriate contexts, CU Boulder’s logos and design elements create a cohesive and impactful brand ...

You are authorized to access and use the university’s trademarks for non-commercial purposes. You will comply with all posted policies, including our Trademark and Licensing Policy. We may suspend or ...

Permanent signage (except athletic facilities) University marketing/advertising Business communications (letterhead, etc.) Whenever the university name is used, the official CU Boulder logo should ...

echoing the brand's focus on setting the bar for consistency, excellence, and cutting-edge performance. This theme of motion ...

With the blue in its logo, Volkswagen wants to convey the values that German cars have become known for: Reliability and consistency. It also fits with the name of the brand, which translates to ...