Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Amanda Jackson has expertise in personal finance, investing, and ...

Statista has released its Content Marketing Compass report, a comprehensive analysis of best practices in content marketing ...

Even more important, at this level we can begin to see how KPIs might be broken down and assigned to different groups within an organization. Let's say that we have two marketing/sales groups: one ...

Here are some essential KPIs to share with your board, along with some tips on how to present the data. Sales velocity begins with the number and quality of leads that marketing sources. A lack of ...

For many brands, the perennial question is consistently about how and where the marketing dollar is translating into sales revenue. During The Trade Desk webinar, “Measure what matters: Tailoring KPIs ...

This article shows that brand KPIs are only valuable when and where they are genuinely actionable and if they measure the right things, which should be the variables most important to building a brand ...

This article breaks down the most important KPIs to track, helping you optimize ... emphasizing the difficulty of creating content and proving YouTube’s value compared to other ad channels.

I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content ... we can effectively increase our KPIs and foster a strong relationship with ...