Gen Z is driving demand for early 2000s vintage compact cameras at the same time that Fujifilm can’t keep the ...

I’ve been hankering for a Fujifilm X100VI since its release, so why the heck am I considering picking up a Fujifilm X-T1?

In a world where almost every person and their mum’s dog are aspiring social content creators, Fujifilm’s latest offering, ...

The sudden overnight popularity of the X100V took everyone in the camera world a little by surprise, but I think none more so than Fujifilm, which has spent the time since scrambling to get enough ...

You'd have forgiven the team at Fujifilm for resting on their laurels given the popularity of the X100 series. For many manufacturers, sales of those models alone would be significant to just put ...