Truly knowing your beef is about more than just recognizing the different cuts, one should also know what to expect from each ...

Over $13 million in cattle genetics were sold at Cattlemen's Congress 2025—breaking the previous record by almost $3 million.

After more than 50 years breeding Hereford cattle, Ross Armstrong has made the difficult decision to switch to Angus.

Alan and Derek McCrea from Bready in Co Tyrone milk 170 cows and finish cross bred Herefords on an annual basis.

Herd knowledge, experience, and the addition of trusted genetics can take a beef cattle herd into new beginnings.