Your branding statement can then be easily translated into your elevator pitch, your cover letter, LinkedIn profile and other forms of marketing. Personal branding will help you feel more ...
Why the “Personal Brand” needs to die People struggling with crafting a “personal brand” are putting too heavy a burden on themselves—here’s a fresh mindset and tactical shift Jason ...
We hear a lot of talk today around the need for young people to develop their own ‘personal brand’. But what on Earth does it mean? Before you go slapping on a bright logo, walking around to ...
Tennis star Maria Sharapova talks to the Wall Street Journal’s Lee Hawkins about her future as a tennis player and a businesswoman, her brand, her Sugarpova candy line and other products and ...