Australian Wool Innovation's Wear Wool, Not Waste campaign has smashed its targets with more than 68 million views, almost double its initial aim of 36 million views.
Looming Chinese New Year celebrations are expected to have minimal impact on the Australian wool market, while celebration feasts may contribute to an uptick in red meat export volumes.
West Texas A&M University’s Wool Judging team wins the 2025 Wool Judging National Championship title, defeating Texas Tech by its nearest competitor 17 points.