We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Is it the "Great Age of the Brand," as business guru Tom Peters has declared, or is it the "Twilight of the Brands," as James Surowiecki heralded this past year in The New Yorker? These divergent ...

This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...

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KFC has over 5,800 stores across China. This sounds like a lot. But with a population of 1.39 billion, China only has one KFC store for every 240,000 Chinese people. With China's sky-high rental costs ...

In its briefing note last month, the International Monetary Fund (IMF) stated that global economic activity had contracted in the second quarter of 2022 and, as a consequence, it had reduced its ...

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When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

Understand what makes creative campaigns effective using best practices, benchmarks and unique frameworks. Harness the force of creativity in your work by staying on top of best practices, benchmark ...

The latest AA/WARC survey data shows that UK ad spend rose 13.5% during the first half of 2024, to a total of £19.6bn. As with the first quarter, the largest online formats – namely search (+12.7%) ...

Establishing a strong brand takes time and the courage to commit to a long-term strategy, but it is also an insurance policy for growth. Creative work can and should show immediate effects, but the ...