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When I wrote GTMU, I first divided the go-to-market process into three questions to simplify your understanding of what is required. Whenever I explain it this way, people always ...

Make AI work for your team with a structured approach to adoption, training and implementation. Here’s how. The post Is your ...

The AI Powered Customer Acquisition EngineNext Generation of the Campaign Performance Platform SAN ANTONIO, TX, Jan. 30, 2025 ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...