virtual bra fittings are available at the touch of a button. Curvy Kate’s own online bra whisperer service skyrocketed over lockdown, fitting over 1,000 women at virtual fittings. “We saw such ...

Medical experts have linked improper bra fit to various health issues, including chronic headaches, shoulder strain, and persistent back pain. The right fit can alleviate these problems while ...

Buzzy online bra startup ThirdLove has quickly become ... In place of a physical fitting, ThirdLove offers its fit-finder quiz. Zak said that over 12 million women have taken the quiz.

Discover what medical experts and professional fitters say about trending bra brands, and why prioritizing fit over fashion could save your health.

Getting measured is something we should all be doing more regularly. So could AI bra fittings be the future? Being taken for my first bra fitting wasn’t something I was excited about as a teenager.

you only need a tape measure), but there is endless confusing information online. So allow us to make things a little clearer for you. Chances are, your first IRL shop bra-fitting was an awkward ...

Whether you’re in-store or online, their expert fitters have the ... As you wear and wash your bra, the fit will become looser, so you’ll want to move to the second hook to get a better ...