Universal is hoping the excitement around “Wicked” can hang around — for good. The movie studio faces a unique challenge: promote and release two build-on films just one year apart.

"Wicked: For Good." The film already has pent-up audience demand following a record-breaking box office run both domestically and globally. The overall marketing plan for "Wicked: For Good" is ...

The biggest stories of the day delivered to your inbox.

Memes are the quintessential illustration of internet humor, a perfect blend of relatability, witty captions, and, more often than not, questionable grammar. They are the shared language of the ...