Missing Perspectives launches women’s sport podcast series in collaboration with MECCA
Media startup Missing Perspectives has joined forces with MECCA’s social impact movement, M-POWER, to launch a new video and podcast series designed to spark fresh conversations about women’s sport, ...
Maybelline New York and Bastion Agency to erect space-themed activation at Bondi Beach
Maybelline New York will be setting up an activation at Bondi Beach to celebrate its Sky High Mascara product, via Bastion Agency.The announcement:COME IN COMMAND, COME IN COMMAND: Maybelline New York ...
Expanded Myer One loyalty program to relaunch in 2025
Myer has officially ballooned into a 783-outlet behemoth, with department stores, Just Jeans outlets, Jacqui E, Jay Jays, Dotti, and Portmans stores – and a loyalty card to service it all.The majority ...
Todd Woodbridge named Inviva brand ambassador
Tennis legend Todd Woodbridge is a brand ambassador for Inviva – a home equity release lender.The announcement:Australian tennis great Todd Woodbridge recognises the value of a trusted, flexible home ...
Snooze rolls out ‘every day, every night amazing’ platform, via Match & Wood
Snooze has released its new ‘every day, every night amazing’ platform with Match & Wood.The announcement:Australian retailer Snooze knows the bedroom is much more than just a place to sleep. It’s a ...
News Corp Australia’s delicious. brand takes on new publishing model
Food-lifestyle brand delicious. is adopting a new and expanded publishing model in 2025.The announcement:delicious., Australia’s leading premium food-lifestyle brand, today announced it will move to a ...
Introducing new CX and digital marketing agency, ‘Wonder Works Digital’
Wonder Works Digital – a digital marketing and full-service customer experience agency – has launched.The announcement:Andrew Ritchie has formed Wonder Works Digital a new full-service customer ...
Rivers to shut 136 stores across Australia, with over 600 redundancies
Legendary Australian boots and clothing brand Rivers has failed to find a buyer, with all 136 of its retail stores closing, resulting in over 600 redundancies.Rivers was the biggest casualty from the ...
Alex Cullen departs Nine over $50,000 Portelli payment
Alex Cullen has stood down permanently from his on-air role with Today and Nine, after accepting $50,000 from billionaire Adrian Portelli in exchange for helping to rebrand him on air.Cullen’s former ...
Dynamic Duos: How a tipsy tumble sparked a winning partnership
In Dynamic Duos, Mumbrella each week asks two colleagues with a professional and personal affiliation to share with readers the importance of workplace relationships in an increasingly hybridised ...
The end of perfect: How being authentic, building in public and growing trust can help you ...
Last year, marketers were given a masterclass in adaptability. Trust in social media eroded further, with a staggering 81% of consumers expressing concerns about misinformation, as revealed in ...
SOCIETY picks up UK talent for client lead position
Marketing comms agency, SOCIETY, has appointed a new client lead in Charlie Morris.The announcement:Award-winning marketing ...