The two-minute ads, two of which are GM corporate ads – four are for Chevrolet, two are for Saturn – deal with advanced technology, fuel alternatives, hybrids, and GM's environmental commitment, including things like environmental impact of its production facilities.

According to Telesto's CEO, John Pappanastos, "The Saturn brand has the opportunity to serve a significant role in transforming the auto industry. We have carefully selected a team of proven innovators who not only bring powerful thinking to the table, but also the critical execution skills that have enabled us to make significant progress in ...