(PDF) The Image of the Tourism Product: Theoretical Approach and ...
Using the conceptual framework developed for a new consumer product’s acceptance and taking into account the distinctive features of tourism products, which differentiate them from all other consumer products, the Image of the tourism product, as a measure of its attractiveness, has been defined and a model of its quantification has been ...
(PDF) The Image of the Tourism Product: theoretical approach and ...
2008年10月11日 · The first part of this paper presents the concept of the consumer product's Image. The second part of the paper identifies the key differences between a consumer and a tourism product, reviews...
The study of the role of a tourism product’s image in the travel decision process is relatively recent, compared to the study of the role of a consumer product’s image in the purchasing ...
Product’s image (tourists perception about the destination –exotic, cultural, night life etc.). Tourism product’ image (tourists perceptions’ result). In other opinion, “... although the tourism product contains some tangible elements, the overall tourism …
Tourism product development and product diversification in destinations
2015年10月1日 · Primary tourism products are key draw cards which attract tourists to particular destinations. The diversification, intensification and linkage of these products can be crucial for the competitiveness and sustainable development of destinations.
Image – Tourism - SpringerLink
2023年7月27日 · The image formation process is more important to tourism than for other consumer products. Since tourism products are an amorphous mass of experiences produced and consumed simultaneously, with no opportunity for sampling prior to purchase, the images someone holds act as a surrogate for product evaluation.
Destination image: Origins, Developments and Implications
2011年4月1日 · This paper present a typology of the different image formation agents, describes the process of touristic image formation and provides recommendations for selecting the appropriate image...
Product-Country Image (PCI) The literature concerning PCI provides the underlying model of consumer behavior that will be employed in the present study to explain the notion of brand loyalty in responsible tourism. Research in PCI has been conducted to understand how the image of a brand/product is
Abstract:Under the background of One Belt and One Road, western cultural factors, especially western taboo culture, should be taken into consideration in the image design of tourism products when developing tourism. Based on the principle of image positioning, this paper puts forward some preliminary suggestions in this regard.
Key Considerations in Tourism Product Design and Development
2023年11月10日 · It discusses the critical elements of product/site planning, branding, image management, and the product life cycle, emphasizing the need for ongoing innovation and market responsiveness to maintain product attractiveness and competitiveness.