JerseyBird has a new logo. Here’s why: As a sportswear manufacturer, in-game logo visibility on our products is essential to us. We needed something that, over time, could be built into a strong, iconic image that represents our company. Additionally, our logo had no story or thoughts behind it. Developed in 2020 by an outside agency, it looked decent but didn’t mean anything to our team or customers. It was an outline shape that lacked the in-game visibility we needed. During our redesign proce