“Love, Reign o’er Me” Subtle on the outside, the only external branding to this traditional high performance luxury black umbrella is our ‘Modfather Clothing x The Who 60th Anniversary logo’. It’s within the inner workings that our design really comes to life. In a nod to ‘I am the Sea’, the opening track from The Who’s 6th studio album ‘Quadrophenia’, the umbrella canopy features a stunning black and grey image of the sea, as a wave washes onto the shoreline with storm clouds seen on the horizo